Right, so I got feedback about the idea behind HelloInbox and there is work to do. So the main question you need to answer as a entrepreneur: can I build a company with this idea that will be around for some time. In FI speak: build a meaningful and enduring company.
What the idea behind HelloInbox seems to be missing right now is:
- does it really solve a pain felt by a lot of people
- how big is the market for this type of product
- what is the secret sauce that HelloInbox uses to solve the problem
These are really fundamental questions. So the good thing is, we already have a beta out there in the Dutch market. This gives us a group of users that we can 1) analyse their behavior and 2) ask questions. In Lean Startup spirit, let’s do some customer-centric development. Get feedback and iterate on that. So the plan to be executed now is to dive into the big database and run some in-depth analysis to see how customers use the tool, and put together a survey and send that out to them.
Customer feedback and analytics will only partly do the job. I will get feedback from peers and fellow entrepreneurs also. Secret sauce needs some cooking, and that’s my job. Well my name is De Kok right?